Marseille
Interior Design Retainer Template for Multi-Site Rollouts
A monthly design retainer an interior design studio proposes to a co-working operator opening several sites in a year: why a retainer suits rolling openings better than a project per site, what each month includes, how a month runs, three monthly tiers with a setup fee and add-ons, the openings calendar, notice and review terms, and the signature.
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This template helps you win a monthly retainer instead of one-off projects, with the scope, price and start date all in one proposal. Inside you get animated value statements, tiered fees, a calendar and e-signature.
Get the yes without leaving
Your client reads the pricing, scrolls to the agreement, and signs right there. No PDF download, no printing, no waiting.
Build proposals from sections you trust
Pull in hero, pricing, and steps blocks, then save your best-performing sections and reuse them in your next pitch.
Your pitch looks right on any screen
Your showcase and pricing tables hold their shape when a client opens the proposal on a phone between meetings.
Follow up when they're reading pricing
See which sections hold attention, watch session replays, and reach out while your proposal is still open on their screen.
Know the moment they open it
Get a ping when your client views the proposal, leaves a comment, or signs, so you can reply while the deal is warm.
Write the proposal together, live
Your designer tweaks the showcase while you rework the pricing, and both edits land in the same document in real time.
See how every part fits
The proposal opens with a branded cover and the client's brief, then builds the case, the work and the fees, and closes with a signature to start on 1 March. Keep, drop, or reorder any section to fit your pitch.
Branded Cover Page with Retainer Scope, Parties and Term
Opens with a polished cover naming the studio, the client and the 1 March to 31 December term. It frames the proposal as a design retainer for four 2027 openings, so the reader knows the scope at a glance.
Client Brief Summary: Four Multi-Site Openings in One Page
Restates the client's brief in their own terms: four sites (Lyon, Toulouse, Nice, Bordeaux), July to December 2027, one design partner, one fee. It shows you listened and aligns both sides before the detail begins.
The Case for One Retainer: Animated Value Statement
A short animated statement that makes the core argument: four openings in five months leave no room for four fee negotiations. It gives the reader a memorable reason to choose a single contract from survey to opening week.
Why a Retainer Beats Four Separate Projects
Compares per-site projects with one retainer in clear cards, citing real evidence such as three-week fee letters on a past programme. It turns contract admin savings into a persuasive, benefit-led argument.
Monthly Deliverables Breakdown: Five Work Types, One Studio Allowance
Details the five kinds of work drawn from one monthly allowance of studio days. It shows how the mix flexes with the calendar while the team stays constant, so clients see exactly what they are buying.
Monthly Working Rhythm: Five Fixed Points and Account Lead
Sets out the five recurring touchpoints each month, all chaired by account lead Maëlys Fabrègue. It builds trust through a predictable cadence and clear accountability, with no surprises in how the studio works.
2027 Openings Calendar with Two-Stage Site Timelines
Maps all four sites across two stages each, including the eleven-week minimum supplier lead time and the cap of two live sites at once. It makes sequencing and risk visible so the client can plan with confidence.
Multi-Site Rollout Case Studies: Clinics and Hospitality
Showcases comparable rollouts such as Tessel Cliniques' six day clinics fitted out in fourteen months. Concrete results, like FF&E packs falling from fifteen days to four, prove the retainer model works at scale.
Client Testimonials from Repeat Multi-Site Customers
Quotes from clients on their third, fourth and sixth site, including a Head of Estates, confirm the model's value. Social proof from repeat customers reduces perceived risk and reinforces the retainer approach.
Monthly Retainer Fee Tiers in Euros with Recommended Option
Presents tiered monthly fees in euros HT, with TVA noted and a recommended middle tier matched to the two-live-sites calendar. It also explains how furniture and fittings are purchased, so pricing is clear and fair.
Term, Notice, Review and Contract Small Print FAQ
Collapsible sections covering term, notice and review, written down now so nothing needs arguing later. This keeps the page tidy while giving legal and procurement teams the details they need.
E-Signature Agreement to Start the Retainer on 1 March
Closes with a binding sign-off confirming the term, the selected tier, the recommended 16,170 euros HT monthly fee and the 10,260 euros HT setup fee. It makes acceptance simple and moves the project straight to kickoff.
Find your answers
Answers to common questions about writing, pricing and sending retainer proposals for multi-site work.
A strong retainer proposal should include a cover, a clear brief of the client's needs, the case for your approach, and a rationale for why a retainer beats one-off projects. It should also spell out what each month includes and how a typical month runs. This template covers all six sections so clients see the scope, value, and workflow upfront.
Replace the placeholder text in each section with your client's details, goals, and your own services. Update The brief and The case to reflect the client's specific challenges, then adjust What each month includes to match your deliverables, hours, and pricing. Add your logo, brand colors, and fonts on the Cover to make it your own.
A retainer gives clients ongoing access to your expertise, faster turnaround, and compounding results, while giving you predictable income. The 'Why a retainer' section helps you make this argument by contrasting ad-hoc work with a steady monthly partnership. Use it to highlight continuity, priority access, and long-term strategy.
Yes, you can export the finished proposal as a PDF to send to clients, which keeps formatting consistent on any device. You can also share it as an editable document or link if your client needs to review or comment. Always preview the layout before sending to make sure the cover and sections display correctly.
Yes, the structure works for any service business that delivers recurring work, including marketing agencies, designers, developers, copywriters, and consultants. The sections are industry-neutral, so you only need to tailor the monthly deliverables and workflow to your field. 'How a month runs' is especially useful for setting expectations around communication, reporting, and timelines.
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