For video and photo studios

Send documents your clients read, understand and approve.

Treatments, shoot estimates and statements of work as pages clients open anywhere, from first meeting to final delivery.

Present

Show your work at full size, film included, with scope and timeline, in your studio's look.

No more weeks of development flattened into an attachment.
Send

Share one link for your showreel, treatment and budget that always shows the latest version.

No more new files and emails for every correction.
Follow up

See who opened the treatment and which sections they read.

No more sending a PDF into a black box.
Agree

Let them answer your questions, choose a package, approve a budget or sign on the page.

No more chasing a decision over weeks of email.
Video and photography templates

Video and photography proposal templates by stage.

Portfolios, film proposals, shoot estimates and statements of work for each stage. Add your showreel, stills and budget, and send it in your studio's look.

How it works

Go from first draft to your client.

Lay out your showreel and stills with your budget and shoot timeline. Share it privately with your client, see what they read, and collect answers and approvals on the same page.

  • Blocks for showreels, stills, budgets and shoot timelines
  • Logo, fonts and colours set once
  • Start from a template or duplicate your last project

On a private link, only the people you invite can open the document. They sign in with a code sent to their email.

See who viewed it on a private link, the time spent on each section, heatmaps and session replay.

Clients answer your questions on the page. Clients switch optional services on or off and see the total update. They approve with a slide or sign on the page.

Features

Add more to every video and photo presentation.

Embed YouTube and Vimeo films, budget sheets and location maps next to your stills. Publish it all on your studio's own domain.

Embed what you already use

YouTube, Vimeo, Loom, Google Sheets, Google Maps, Notion and Calendly, live on the page.

Talk on the page

Pin a video or voice note next to the budget, and chat live with your client on the document.

Your own domain

Publish your documents at an address like docs.yourstudio.com. On the Pro plan.

Connect ChatGPT or Claude

Build, edit or check on documents from the chat.

Live editing

Your team works on the same document at the same time, and sees when your client is on it.

What changes when the document is a page.

In their own words.

“Formllio has changed the way we pitch for work. We often get comments from clients that they are impressed with the interactive nature of the pitch. Given a lot of our work is websites, it makes sense to have interactive presentations. The tool itself is easy to get up to speed with. The initial set up takes an hour or so, after that it’s very quick to create a proposal. The team are really responsive if you do have any questions about the set up.”

Imogen Ley-Clowes
Imogen Ley-Clowes
Founder & Creative LeadImmo Studio

“The team at Formlio are so passionate about building a product specifically for creatives. They have really listened and turned feedback in features that are especially important to our day-to-day proposals. Having a responsive, web-style proposal just makes sense. It meets people where they are eg. scrolling on their phone, mid commute, making quick decisions. I’ve really loved connecting with Marianne and watching Formlio's journey unfold from the early stages. ”

Anita Taylor
Anita Taylor
Brand & Web DesignerThe Design Lounge

“The level of customisation is a real strength. It allows you to create something that feels aligned with your own visual identity, without compromising on speed or usability. And importantly, it moves proposals away from static documents into something far more dynamic and engaging.”

Ana Grigorovici
Ana Grigorovici
Founder, Designer & Creative StrategistDesign Bench Studio

“Formlio has significantly improved how our agency presents proposals and pitches. We saw an immediate impact, winning contracts on the first two projects where we used the platform, and we've continued to see a strong correlation between using Formlio and converting opportunities into clients.One of its biggest strengths is the insight it provides into client engagement. Knowing when a proposal has been viewed, which sections attracted the most attention, and how recipients interact with the content removes much of the uncertainty from the sales process and allows us to follow up with far greater confidence.”

Demi Hopkins
Demi Hopkins
Creative Director & PrincipalCarnival Studio

“I create bespoke travel itineraries, and every client has different preferences and budgets. The interactive quoting has been very useful for me as my clients can explore options and add extras on their own, and the total updates right in front of them. It makes the whole experience easy and premium at the same time, which is exactly what I want for my clients.”

Marie Courrier
Marie Courrier
FounderTerra & Mari Travel

“Formlio has changed how we present fee proposals. A PDF feels like it belongs in another era by comparison. What clients receive instead is interactive, beautifully laid out, and immediately signals that you're a business operating at the level they expect. It's the kind of first impression that lands before they've even read a word. The team are very helpful whenever I have questions, and new features keep rolling in, which tells me they're invested in making it better for the long haul.”

Shane Cresser
Shane Cresser
Creative DirectorCresser

“We operate in an industry where trust and professionalism are essential. When we send a commercial proposal with Formlio, it immediately inspires credibility. The integrated approval system, complete with electronic signature, also allows us to move from proposal to signed contract without unnecessary back-and-forth. Formlio has streamlined our entire process, and the feedback from prospects is always extremely positive.”

Sébastien Sauca
Sébastien Sauca
Co-fondateur & CEOSafeRec

“I’ve used Formlio for design cases and proposals, and it’s a much better fit than the usual old-school tools. Most of them feel like a chore. Formlio doesn’t. It’s flexible, easy to use, and the support is seriously top tier.”

Tadas Jotkevicius
Tadas Jotkevicius
Creative Art Director & 3D ArtistTadas

“I wasn't expecting the analytics to be this good! Heatmaps, session replay, real-time view notifications... It completely changed how we follow up as we know exactly what caught their attention and when they're engaged, which allowed us to win new clients noticeably faster.”

Tom Bilby
Tom Bilby
Digital Growth ConsultantWeb Furnace
FAQ

Common questions from video and photo studios.

Showreels, shoot budgets, confidentiality, client accounts, signatures and reuse for your treatments and estimates.

Yes. Upload your video and trim it in the editor, or embed it from YouTube, Vimeo or Dailymotion. Video also works inside galleries, cards and heroes.

Yes. Add a form section to any document, with required, choice and conditional questions, inline or step by step. Clients answer on the page, and you see their answers in the document.

Yes. The interactive quote shows required and optional items such as extra shoot days or edits. The client switches them on or off and the total updates.

Start from a video or photography template and swap in your work and budget, and it takes minutes rather than hours. Your logo, fonts and colours are set once.

Use a private link. Only the people you invite can open it, others can request access, and you can see who viewed it.

No password is needed. On a private link they sign in with a code sent to their email, the link in their invite or Google. On a public link anyone with the link can read, and they verify their email to approve or sign.

Signatures are compliant with eIDAS in the EU and ESIGN and UETA in the US. Signers verify their email first, and Formlio records their consent, the time and a fingerprint of the document.

Yes. Save your showreel, process and rate sections as reusable blocks, then duplicate a past estimate for the next brief.

Why Formlio

Marianne Amaudric
MA
Marianne AmaudricCo-founder, Formlio

Start with your next shoot.

Bring your showreel, stills and budget, and send your client one link.

Publish two documents a month for free

Publish two documents a month for free

Publish two documents a month for free

Publish two documents a month for free