About us
We are Marianne and Julien, a Franco-Australian duo combining expertise in design, technology, and project management.
Julien: An architect, turned developer and product designer, he brought his technical expertise to design and build Formlio.
Marianne: With over ten years of experience in advertising agencies across both Australia and France, she has gained an in-depth understanding of the challenges and opportunities within the creative industry. Through her various roles in project management and client relations, she has developed a comprehensive vision of how agencies operate and what clients expect.
Why we created Formlio
After years in agencies, we know firsthand the world of urgent briefs, tight deadlines, and endless revisions. Among these challenges, creating commercial proposals has always been a time-consuming and arduous process, sometimes taking hours or even days.
Marianne often observed the same frustrations among her teams:
- Hours spent drafting commercial proposals.
- A lack of visual and editorial consistency across presentations.
- A persistent gap between the designers’ polished visuals and the materials produced by other departments.
- Uncertainty about the right time to follow up after sending a proposal.
- Clunky pdf attachments and file-sharing issues
- Difficulties in selling additional or complementary services to clients...
Confronted with these issues, we asked ourselves why no dedicated tool existed—one that could be fast, visually appealing, and enjoyable to use, bringing this process into the modern age and making it a true differentiator. Why hadn’t this process evolved? How could we design a new, more engaging format capable of capturing a client’s attention at first glance?
These questions led us to create Formlio: an intuitive and powerful solution that transforms your commercial proposals into interactive, engaging, and easy-to-produce web pages.
Our Mission
At Formlio, we're on a mission to transform how the creative industry creates and shares proposals.
We empower agencies, marketing teams, and sales professionals to create stunning, web-based proposals effortlessly—turning the process into an intuitive, stress-free, and enjoyable experience.
Join us
Whether you’re pitching to new business, prospecting, or sharing project scopes with existing clients, Formlio transforms proposals into strategic tools that help you stand out and succeed in a competitive market.
Let’s redefine proposals together. Welcome to Formlio—the proposal tool we wish we had during our agency days. Now, it’s yours to explore.