Formlio

In the fast-paced creative industry, your pitch deck and proposal is often the first glimpse a client gets of your agency's design prowess. Typography isn't just about readability; it's a strategic tool that communicates your contemporary edge and attention to detail. Choosing the right fonts signals that your agency is professional, and aligned with the evolving visual landscape. The goal is to create documents that are not only informative but also undeniably premium and beautiful, a task that modern tools are making easier than ever.

Key typography trends

To make a compelling impression, creative agencies and studios must be attuned to the typographic currents of 2025. This year blends bold expression with digital optimization and authentic flair.

Big, bold typography: Oversized fonts for headlines and key statements continue to demand attention, making messages memorable and impactful.
Reinvented Serifs (friendly, transforming, modern): Classic serifs are being reimagined with bold, playful, or high-contrast elegant characteristics, conveying trust and sophistication without feeling dated. Think fonts like Playfair Display, Lora, and EB Garamond.
Variable fonts: Offering a spectrum of weights and styles in one file, these provide unparalleled design flexibility, faster loading times for digital proposals, and seamless responsiveness.
Handcrafted & organic fonts: Mimicking hand-drawn or brushed letterforms, these fonts add authenticity and a personal touch, ideal for emphasizing a bespoke approach.
Minimalist typography: Clean lines, generous white space, and often neutral sans-serifs enhance clarity and create a sophisticated, uncluttered look, frequently paired with boldness in key elements.
Emerging niches: Keep an eye on kinetic (animated) typography for digital flair, heritage-inspired retro fonts for character, layered/3D effects for depth, monospaced fonts for a tech-savvy feel, and rounded fonts for approachability.

Achieving a high-end look that incorporates these trends consistently can be challenging. This is where platforms designed for proposal creation shine. For instance, Formlio is built with a focus on making proposals exceptionally premium and beautiful as a web-page. With tools like it, you can switch up the entire style of your proposal, including fonts and color palettes in seconds, aligning with your brand guidelines or specific client aesthetics.

Want to create stunning, on-trend proposals with ease?

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Curated palette & top font recommendations

Here’s a selection of fonts that balance versatility, aesthetic appeal, readability, and alignment with 2025 trends:

1. For headline heroes

(Fonts that command attention and set a strong tone):

Montserrat

Type: Sans-serif
Key characteristics/personality: Modern and clean, geometric, versatile.
Ideal use case: Headlines, branding.

Poppins

Type: Sans-serif
Key characteristics/personality: Friendly and Approachable, rounded, modern.
Ideal use case: Headlines, body text, UI.

Bebas Neue

Type: Sans-serif (uppercase only)
Key characteristics/personality: Bold & impactful, strong, clear hierarchy.
Ideal use case: Headlines, titles.

Playfair Display

Type: Serif
Key characteristics/personality: Elegant & sophisticated, artistic, high-contrast.
Ideal use case: Headlines (especially for luxury and design brands).

2. Potential 2025 trend alignment

these are reinvented Sans-serifs fonts.

Archivo Black

Type: Sans-serif
Key characteristics/personality: Bold & strong, powerful.
Ideal use case: Titles, impactful headlines.

Space Grotesk

Type: Sans-serif
Key characteristics/personality: Unique, tech & retro blend, readable.
Ideal use case: Headlines, branding (especially for tech and innovative concepts).

3. Body text champions & versatile performers

These fonts are optimized for readability, clarity, and flexibility.

Lato

Type: Sans-serif
Key characteristics/personality: Contemporary & professional, warm, highly readable.
Ideal use case: Body text, subheadings.

Roboto

Type: Sans-serif
Key characteristics/personality: Digital-first readability, clean & modern, natural feel.
Ideal use case: Body text, UI, digital proposals.

Open Sans

Type: Sans-serif
Key characteristics/personality: Neutral & versatile, highly legible, professional yet unstuffy.
Ideal use case: Body text, general use.

Inter

Type: Sans-serif
Key characteristics/personality: Optimized for Screens, exceptionally clear & legible.
Ideal use case: Body text, UI, digital proposals.

Inclusive Sans

Type: Sans-serif (variable option available)
Key characteristics/personality: Accessible & legible by design, contemporary, clear characters.
Ideal use case: Body text, UI, all digital content where accessibility is key.

Commissioner

Type: Sans-serif (Variable)
Key characteristics/personality: Adaptable with a range of styles, crisp screen rendering.
Ideal use case: Body text, headings (leveraging its variable nature).

Avenir

Type: Sans-serif
Key characteristics/personality: Elegant & futuristic, sleek, modern.
Ideal use case: Headlines, body text (depending on weight).

The 2025 font landscape clearly prioritizes both functionality, encompassing readability, accessibility, and digital performance, and expressiveness, covering personality and trend alignment. Fonts like Inclusive Sans and variable options such as Commissioner are prime examples of this integrated approach, offering versatility without compromising on design quality.

While trends offer a roadmap, the most effective typography aligns with your agency’s unique brand identity and the specific client you’re addressing. Use these 2025 insights to inform, not dictate, your choices, ensuring your proposals are on brand, modern and authentic.